Kroger Walgreens new program in Northern Kentucky (Reports).
Kroger and Walgreens are teaming up in a new pilot initiative. The initiative would test Kroger Pickup and a selection of Kroger-owned brands at Walgreens stores in Northern Kentucky.
Kroger and Walgreens said they will develop and test a one-stop shopping experience where customers can find products and services from both companies.
The two retail companies have selected 13 Walgreens stores in Northern Kentucky, near the Kroger Headquarters in Cincinnati, to pilot the new collaboration. The companies will test the pilot over the next few months and listen for customer feedback.
“This exciting collaboration aligns with Kroger’s vision of serving America through food inspiration and uplift,” said Rodney McMullen, Kroger’s chairman and CEO. “This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food.”
Customers will be able to order Kroger grocery items online and pick up orders at the participating Walgreens locations. Kroger’s popular “Our Brands” grocery items, including Simple Truth, will also be available in-store at participating Walgreen’s locations.
“This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering,” said Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance, Inc. “We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We’ve been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores.”